In my Design Strategies capstone course, we were split into design and content teams and tasked with creating a tangible resource for students, novice professionals, and experienced practitioners to discover, study, and implement design research methods.
Being on the content team, my job was to conduct UX research, synthesize our findings, draft the website copy, conduct A/B testing for brand voice, and test for user feedback.
View our prototype with the complete content writing here.
Link to view prototype and content writing: https://www.figma.com/proto/z562xBgoHYEa7mX3AzWrM4/Project-2-Branding-%26-Layout-Brainstorming?node-id=352-1316&t=uq4qF7QAyd5YJtgz-1
Skill Tags: UX writing, microcopy writing, user research, design thinking, A/B testing, content strategy
